never heard of it!
how do they do it?
does it work?
must be an american thing =)

Never heard of it.

Why would you want it anyways..

Could you style it another way, or would it just have to be straight all the time???

i got offered this by my hairdresser as i have curly hair, i was like wtf but anyway its chemical that basically makes your hair straight lol

I just use a hair straightener.

My sister had this done a few years ago. She hated it. It didn't entirely straighten her hair, and dried it out badly. She had to wait forever for it to grow out, and she hasn't done it since. She just uses an electronic straightener, and it works better without damaging her hair nearly as much.

These are all waste. It is only going to destroy your hair, now or later.

^ yep. I can't imagine this would do anything but damage your hair. Even daily straightening damages it though, so it might be a toss-up.

I wouldn't do it.

Had it done once. Didn't work. At all.
Haven't bothered with it since. Straightening my hair takes about 7 minutes...maybe.
It's no big deal.

I did that about 2 years ago. I have extremely curly hair, and it made my hair straight. It does dry out your hair, but all you need to do is use a little bit more conditioner. It grows out after 5-6 months so you'll need to go in for a root touch-up if you want to keep it straight. Cut the ends of your hair when you go in for a touch-up and your hair will look fine.

The whole process depends on how long your hair is and how curly it is. It took me 3-4 hours at the salon. I don't know if your salon has a different method, but my salon used chemicals made by "Chi." They have their own product line.. including a bunch of different ceramic straighteners, shampoo, conditioner, and a serum (All made to go with the chemical process) if you want to use the straightener so it won't burn and/or dry out your hair.

If you have the money to get it done and you really want it, I say go for it.